Major Competitors Essay Example | Topics and Well Written Essays - 1250 words

Major Competitors - Essay ExampleSmith & White maintains several strengths as a multi-national play along. First, the business has a well-diversified product line including sea captain and consumer products which provide for higher sales receipts from multiple, international consumers. The companys brand strategy is also a significant strength ascribable to the unified brand messages which gives S&W dominant marketplace sh ar globally. The company further has already established brand equity, which means that customers recognize the company brand names and many prefer them. This gives the company powerful marketing edge. S&W products also have a quality reputation in the retail sales environment as Big Box retailers stock its products which give them more change exposure.Weaknesses at S&W include financial issues such as costs associated with high fag in areas where old manufacturing plants are still being utilized. There is also market confusion regarding consumer and paid products, meaning that the two categories of products are not being distinguished or differentiated properly. Distributors also force weaknesses because the ones which S&W uses have a dominant position in the supply chain and shoot down advantage of this position. The companys sheer size, also, creates weaknesses for the company as it is not able to respond quick enough or efficiently enough when rapid changes are occurring in the market. The cordless market is also growing quickly, however S&W does not have a very big market presence in the cordless product area, making this another weakness at the company.There are many opportunities for S&W, the first of which is to begin focusing areas of the business on the development of cordless professional and consumer products to gain a larger presence and earn higher revenues there. Secondly, S&W maintains opportunities to develop an fascinate rapid change training and development seminar to allow staff